Use marketing funnels in PTC to drive traffic and get direct referrals. The funnel is used to attract potential referrals, offer lead magnets, engage and nurture leads. It converts potential referrals to active members in your network of direct referrals. Establishing rapport and trust with potential referrals is crucial in moving them closer to conversion. This is achieved by crafting irresistible sales assets and calls-to-action. Monitoring the performance of sales assets is also important in optimizing the marketing funnel. By using marketing funnels effectively, you can drive traffic and achieve better results to get referrals in PTC.

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