Enhanced user experience, relevancy, and credibility; the visual material used in website should aim to enhance these three criteria. It is these three search engine protocols (requirements) for enhanced user experience to hold the attention of target audiences to explore the website; to communicate useful and relevant information for the target audience to contemplate and apply; and credibility reinforced by optimized meta data that determine the SEO performance of your website.
The benefits of an improved SEO performance (as previously defined in various blog posts), "means better visibility in the search engine page results because your website receives a better rank in the long list of websites listed in the online marketplace. And secondly, it means a surge of organic traffic to redirect audiences to your website. For PTC marketers this means free advertising for your PTC Downline Builder website courtesy of search engine bots. In short, this free organic search engine traffic is referred to as 'passive advertising'. And if you can harness the power of passive advertising; you can also harness the potential of earning a 'passive income' in PTC."
The Power of High Definition Images: Boosting Reader Engagement
One way to definitely enhance the user experience of target audiences is to use high definition or high resolution images to create a lasting impression. High definition images are clear, sharp and focused. High resolution images and photos add to the quality of your blog post or website and more importantly, the vibrant colors, clarity and sharpness for details of visual materials naturally draw the attention of target audiences and evoke intellectually and emotionally contemplation. It is this 'intellectual and emotional contemplation' that leaves a lasting impression for target audiences.
Think of creating a lasting impression as an exercise in pedagogy. Pedagogy (the strategy and process educators in the classroom apply to teaching and learning) includes the need to make lasting impressions on the minds' of their target audience (students) in order to facilitate learning. In short, effective learning requires the impact of a lasting impression from activities that reinforce the learning through interaction, integration, collaboration, and application. These are the intellectual 'outputs' of contemplating (thinking). The emotional contemplation is in achieving an appreciation from the 'output of information' intellectually registered in the human psyche (mind). And it is in this respect that "contemplation is deemed to be the highest form of appreciation." To paraphrase, if you can 'think' about something; then you can appreciate its value or what is has of offer. For PTC marketers you want to engage your target audience so that they can understand the value of what you have to offer to them.
High definition images and photos draw and hold the attention of target audiences for more than just the clarity and sharpness for detail. High resolution is a mark of professionalism and excellence which also impacts the target audiences' perception of the content and the overall website. The clarity of visual detailing supports the clarity of information discussed in a blog post or the ad copy in a splash page. These two aspects mutually reinforce the brand messaging on both an intellectual and emotional level and help guide target audiences to a decision to continue reading and to click through on the call to action to further investigate or join the PTC offer. The more time spent reading ( and possible clicking through on the internal links to read other blog posts within the website); this leads to a lower bounce rate and consequently, it means a better SEO performance which is recognized by search engine bots. Hopefully, you can now understand that high definition or high resolution is not a trivial pursuit. It's easy to accomplish using free AI Image Optmization tools. So why not take the time and make the effort to easily boost your SEO performance, enhance the click through rate, improve the bounce rate (the amount of time a user remains on a web page) by simply using high resolution images and photos from reputable royalty-free photo sites such as Pixabay and Unsplash.
Or, by editing visual material for high definition using user-friendly AI image optimization tools like ImageOptim and TinyPNG.
Maximizing Image Quality: Choosing the Right File Format for Your Images
A closer examination of the various image file types and understanding the benefits of each type is also important to formatting high definition. There are basically four types of image files.
JPEG (Joint Photographic Experts Group) image files are ideal for photographers and complex images because JPEG files offer high compression ratios without sacrificing quality.
PNG (Portable Network Graphics) image files support transparency which makes them the ideal choice for images with sharp edges (logos and icons) or text overlays (banners, splash pages, info-graphics).
GIF(Graphics Interchange Format) image files support animation which makes them ideal for simple graphics, short video clips, social media, and memes.
WebP is a modern image format developed by Google. It provides the ultimate compression and quality. This means that these images have the fastest load up time. And the fact that these image files are more lightweight also means that the overall website uploads faster into the browser.
Why PNG is the Best Image File for PTC Downline Builder Websites
PNG is the best image file for PTC Builders because it supports transparency. Transparency for image files refers to the background. PNG images have transparent pixel background which means they are 'see through', nothing is in the background. This makes it possible to use them in various backgrounds to create a multiple versions of banners and splash pages. These transparent images are highly versatile and enable PTC marketers to easily customize promotional material.
There are several AI generators to convert other image files to PNG.
Or you can use Canva to create professional promotional materials and publish them by selecting PNG. Canva is the ultimate free desktop publishing tool for PTC marketers.