A splash page is a juicy and poignant bit of advertising that has a two-second window to pitch the sale about why viewers should join this earning platform using your referral link; and in the very least, it should convince viewers to click through if only to bookmark the referral link for future consideration about joining this PTC program.
As you can see in the short summary there are several key elements to design and 'think about' how to effectively relay the key information in a 'persuasive' method in order to achieve a response to the CTA (call to action) which is to click through. These are cognitive decisions viewers go through even before deciding to join or bookmark your referral program. It dictates the use of the right combination of visual stimulation and written text to trigger the CTA (call to action.)
Profile the Target Audience to Get Results
Before you begin formatting, designing and writing, you should compile a profile of your target audience. It is this profile of useful information that you have in mind (like a mind map) that will help you to effectively connect with your audience at the onset. Effectively nuturing this connection through visual stimuli and written text, attention to layout, design, and color is how you 'engage' the interest or 'get the attention' of viewers. This first impression is critical to the decision making process of the human psyche (to continue to join or to read more about the PTC offer) after the brief initial contact with the dedicated splash page.
For example, it is a well known and proven fact that different colors trigger different emotions or signal different 'cognitive' messages such as red signals or represent a number of these like-minded emotions and reactions: passion, rage, temper, danger, desire, urgency ( and so forth) and that red is a color that accelerates, stimulates, races the adrenaline, provokes, and similar 'reactionary' or 'actionable' behaviors. This is another aspect of what is meant in using color to create a compelling splash page that enhances viewer experience.
In short, the psychological triggers do not only apply to the use of words to 'sway' (or persuade.) These 'triggers' are inherent in the visual and aesthetically pleasing aspects of the splash page. The nature of advertising itself is a psychological manipulation to trigger a designated response or a desired action which is the call to action. Make no mistake, thoughtfully written and aesthetically crafted splash pages are powerful tools in online marketing.
A successful and effective splash page is a product of deep understanding.
A successful splash page is an effective splash page. It is not just about the use of colors and catchy headlines to flash like a neon light in the face of viewers. It is a product of deep understanding of the human psychology. How does the human mind process information, the impact of external stimuli, and the internalization of information to determine relevance and usefulness.
The information you brainstorm in the profile of your target audience is useful and relevant information you must prioritize to craft effectively and efficiently. Let me explain this critical and sensitive point. Individuals who see the splash page need to make a connection. How does the splash page 'tap' into their emotions, needs, and desires? You need to answer this question in order to create 'compelling' copy and design. And you must answer this question for both the use of copy (written text, data) and design (choice of color, use of white space, layout.)
Let's exemplify to provide a guide about how to incorporate the element of 'human psychology' in advertising or 'sales' assets.
Use Mind Mapping to Create a Target Audience Profile
Let's use the profile of a target audience that has the following characteristics: searching for ways to work at home, unemployed, no income stream other than a rental property which is not enough to subsidize monthly living costs, middle aged, housewife, stay at home mom with dependents, somewhat-tech savvy, uses the internet, post-secondary education, multi-lingual, resourceful, trainable, prefers remote online work, desires a long-term solution to working online to earn a second income.
Make a Splash in Online Marketing: Five Essential Criteria of a Successful Splash Page
An effective splash page (which is the definition of success) fulfills the five following goals in advertising: understands the 'mind' of the target audience; understands the power of first impressions; builds trust and credibility; understands the influence of color and design; and crafts effective copy to compel (motivate, persuade) a desired action. In PTC this desired action is to join the earning platform using your referral link.
The first objective is already achieved by compiling a profile of the target audience to connect with viewers. You have the useful and relevant information to groom your presentation so as to target a specific need or the value this PTC offer has for your target audience.
Understand the Impact of First Impression for Decision-Making
The second objective about making a positive first impression simply refers to the 'opinion about the PTC offer' that formulates in the mind of viewers within seconds of viewing the splash page. People form split second opinions about various aspects in their day-to-day living because of a lasting first impression.
We can personify the splash page to understand how the first impressions are critical to the CTA (call to action). A splash page is like a person on a job interview. The applicant's resume receives a two-second to one-minute scan, and the candidate must make a positive first impression with the review committee in order to successfully proceed to the second stage of the interview process which is the hiring process. The candidate must succeed in becoming a member on the shortlist of candidates for hire. This is the purpose of the preliminary interview and the crafting of the compelling resume.
Similarly, when creating a dedicated splash page you should ask, 'What do I want to impress in a moment's flash (a glimpse)? You now understand the need to be clear, direct, concise and brief. It goes without saying that the splash page should not be 'flashy' but 'user-friendly' and 'creative'. Further to this, the splash page should be designed with a single and clear objective. The design and layout should navigate viewers in a 'clear path' (rather than through a cluttered path of gimmicks) to the call-to-action trigger (which is to click through from the splash page to the PTC offer using your referral link.)
Build Trust and Credibility with Viewers
The third objective is to build a trust with your target audience and to convey credibility and authority as a 'PTC expert' (or at least as an expert in the dedicated PTC offer you are promoting.) This isn't a trivial or laughing matter to convey a message of 'expertise' in the niche area (paid to click) and the products in the dedicated niche (free membership plans for paid to click earning platforms that make it possible for free members to earn money and bitcoin satoshi.) Remember that the earning potential in PTC ranges at best from meager to modest earnings.
So how do you convince 'the target audience' profiled in the above description to join your network of direct referrals? This is done by building 'trust and credibility' using the right choice of 'data' and incorporating your own 'user experience'. Ask yourself, 'What sort of 'data' convey credibility so that viewers 'believe' that this PTC offer is a worthwhile and legit income opportunity? You need to be very selective because a splash page has limited space. Data material may include screenshots of 'payment stubs'(be sure to erase your financial details as in the transaction Id and your e-payment wallet email address); bonus prizes or winnings gained through competitions on the platform. It can be any sort of data that represents and conveys 'credit' ($) and 'credibility'.
This aspect of building trust and credibility is referred to as 'transparency'. Site and faucet owners also strive to convey transparency to build the trustworthy reputation of their PTC business. They too use various methods and delivery channels to promote their business in order to maintain an active workforce of clickers to earn them passive income from paid advertising and other multi-tasking activities which they earn a percentage of the commission earned by members ( such as completing surveys and signing up to offers in the offerwall.)
For example, some PTC site and faucet owners require members to post proof of payment on their dedicated forum or on product review sites such as Trust Pilot in order to build their reputation as an elite and legit PTC program. Trust Pilot caters to both the private sector of individuals to post feedback about income opportunities, and the business sector to promote their services or products.
Transparency is a powerful tool in online marketing. And it is an element that could 'brand you as an expert' and earn you the reputation of an 'Influence-r'. Becoming an Influence-r about your niche area is big business in social media. Businesses are even reaching out to these social media magnets to promote their business and products or services. TEMU is one example of an online business and a huge consumer marketplace that offers an affiliate program for Influence-rs.
The Profound Impact of Color on Human Emotions
First off let me recommend that you choose a 'color scheme' rather than haphazardly selecting colors that may clash and create a 'flashy' effect that diminishes the quality and defeats the purpose of splash page which is to 'aesthetically affect' and 'cognitively effect' a given response (the call-to-action click through.)
Why use 'color schemes' to create dedicated PTC splash pages?
Choosing the right color scheme can evoke a specific feeling and influence the viewer behavior. What is the feeling you want to impress upon viewers? This is an important decision in crafting splash pages for targeted audiences. What message do you want to convey? What mood do you want to set to compliment the 'tone' of the written text? Read more about the use and impact of Color Psychology in advertising. Learn from the experts how manipulate the elements of design to craft effective sales assets.
Don't forget about the color of 'white.' It is the color to use in order to navigate viewers to the desired call to action. The thoughtful design of how to create a visual hierarchy (using a color scheme) and how to use 'white space' should aim to navigate or guide the target audience to the CTA button. The desired action which is the primary goal of a splash page (as one example of advertising) is to 'get results.'
There are plenty of generalizations about how to create a great splash page. For example, one could extol the virtues of a great splash page by explaining how it should be catchy, entertaining, intriguing, descriptive, visually stimulating; but it must be concise and brief. Cluttering too many details and visual gimmicks detract from the quality of the message you want to convey and defeat the goal which is to hit the CTA button.
These generalizations are confusing and unproductive. Put all this flowery speech aside. Focus on the steps outlined above and read about the final objective explained below, to start crafting unique and effective splash pages. The dedicated splash pages you create for various PTC offers are genuine 'sales assets'.
A sales asset is the definition of content creation used in online marketing. It should be an 'asset' to help you 'get results.' In PTC, the result you want is for viewers to sign up to the PTC earning program using your referral link.
When crafting sales assets (downline builders, banners, text banners, email messages, video, video quizzes, video shorts, info-graphics, posters, social media templates, and so forth) you need to keep the 'topic' in the forefront of your content creation journey.
The topic is similar to the thesis statement in the introductory paragraph of an essay. There is only one 'topic' in advertising; and this is 'to get results.' As a 'thesis statement' (a statement is a sentence) briefly outlines what you intend to prove and how you intend to do it; so do the elements of design and manipulation you select to use to craft a splash page, in turn fulfill the objectives of 'how to get results' and 'what trigger points you will use to achieve the desired outcome.' And it is this thoughtful selection of elements that leads to the variety of styles popularly used to explain the process of creation rather than understanding that these styles are the outcome of making informed choices to manipulate human psychology. There is a science or mathematics to most things in life, and advertising is no exception to this general truth.
Use the Power of Wording to Persuade and Motivate
Elocutionists or public speakers have mastered the art of persuasion and the art of propaganda (the art of propagating (spreading, perpetuating) an idea, belief, or opinion) by understanding their audience (relating to their needs, desires, limitations, expectations, and so forth), and crafting content tailored to emotionally motivate them to take action (to make a choice, to make a decision.)
It is the value or belief system they strive to manipulate and this makes their 'speech pattern' a powerful tool to move or change public opinion. Advertising works the same way to convert leads to sales, or in PTC; it converts viewers to new members.
Focus on a similar aim and approach to write compelling copy that convinces viewers ( newcomer and veterans in PTC) to see the 'value' in joining the dedicated earning platform. Viewers need to understand that it is a worthwhile investment of their time and energy. The real value in PTC is the free membership. No investment is needed to earn; and no investment is needed to cash out. But this is not enough information to convince viewers to join because most viewers don't really understand how to make real money using paid to click platforms. If you understand how to generate income in paid to click using affiliate marketing strategies, then it is only a matter of finding and joining legit and elite sites to promote.
So, you should advertise the fact that the PTC offer is an elite and legit business and highlight the earning potential by posting proof of payment that is stamp dated. Highlight unique incentives to earn more and to earn passive income (as in compound interest for a set amount you leave in the balance.) Highlight user-experience and insightful advice to reinforce the stability, credibility and earning potential. Viewers appreciate and respond to information that is candid (honest, sincere, frank) rather than sugar-coating the facts especially about the earning potential. Let the signature design of your splash pages and your candors set you apart from the crowd, and build a trustworthy reputation in PTC marketplace.
And this is why the ultimate brand to create and market online is your expertise and good reputation. By achieving this kind of influence in the PTC marketplace, you have become more competitive in online marketing by creating a network of loyal followers. To metaphorically rephrase in order to highlight the underlying success to achieving a network of loyal followers, you are now a 'magnet for organic search engine traffic.' You have a high Google Authority ( a trustworthy reputation) which means better visibility in the marketplace. You are considered to be a trustworthy source of useful information and sound advice. You are an expert in your niche area which means you have the power to influence the opinion and decision-making of viewers in advertising and peers in your community or network of followers. It is these followers who will exponentially grow your network of direct referrals and continue to bring prospective leads. Your candor and expertise is literally generating new members in your network of direct referrals and adding to the list of loyal followers.
Influence-rs have created a center stage much like a public speaker at the podium, to influence public opinion of their followers and peers. These loyal followers represent prospective customers to big businesses that hire them to sponsor brands, products, or services. For example, by making a two-minute announcement, dedication, or recommendation in YouTube presentations, or by contractually participating in big business affiliate programs as in TEMU Influencer Affiliate Program; these Influence-rs can substantially boost sales and expand the reach of potential customers for big business and affiliate networks.
Copywriting in marketing is a powerful tool to boost conversions. Copywriters can earn businesses thousands of dollars by crafting the right sales pitch with the right layout: the use of graphics, design, color scheme, and navigation for compelling copy that is strategically highlighted by clear and direct calls to action. If you need further clarification, look into ClickBank and Digistore24 products that have a high conversion rate.
Public speakers, Infuence-rs, and Copywriters are using the power of 'words' to 'get results,' and they have mastered the science (methodologies, criteria) to effectively create long-term success using advertising and marketing. You can do the same to craft compelling splash pages to promote PTC offers.
How to Craft Compelling Copy in PTC Splash Pages
Words have the power to persuade and motivate. Use them to persuade and motivate views to accept your PTC offer and to join using your referral link.
Your written copy should be optimized with keywords. Use keywords that are related to PTC sites, faucets, and earning potential (such as 'low withdrawal threshold,' 'high faucet reward,' 'high earning potential,' 'no investment need to earn,' and so forth.)
Focus on the benefits (values) rather than the features to help viewers understand how this PTC offer can improve their circumstances (such as earning passive income from compounding interest for a set amount in the balance which means they 'work smarter, not harder' to earn money on the platform.)
Use active rather than passive voice. And, include a clear and direct CTA (call to action).
Personalize and write compelling copy in order to connect with your viewers. You can achieve this by writing a single sentence that communicates positive feedback, a sense of urgency, a sense of excitement, and so forth. Make sure it is relevant to PTC and it is useful to viewers.
Remember the goal in 'crafting a compelling copy' is to 'sway opinion' (to persuade, to get results.) Remember the splash page is a product of (human) understanding (trigger emotions, trigger thoughts.)
Choose your words and choose your style of writing much in the same way you make informed decisions about choosing a color scheme, crafting a color hierarchy, and using 'white space' to guide viewers to the CTA (call to action trigger.)
Final Thoughts
Using market funnels to conduct A/B testing for splash pages is a lesson reserved for another article. This involves testing various versions of single splash page for feedback about how well each version converts leads to members in PTC. The testing is done using market funnels.
You can read about market funnels in the article, "The Best Ways to Get Referrals in PTC." Scroll to the bottom section to read about Alex Cattoni, a professional copywriter and expert in explaining the universal marketing formula and the use of marketing funnels to drive conversions. Watch the video presentation.
Sign up with Systeme.io to receive a Lifetime access to 3-Free Marketing Funnels.
Start using the steps outlined in this article to craft a successful PTC splash page. Download the free version of Canva, Graphic Designer Platform to work from your desktop. Use Canva to create professional looking banners and splash pages to promote using free traffic sites, free ad sites, and the digital marketing strategies discussed in various articles in the Paid-to-click Blog.
Promote original and optimized content creation rather than standard banner and splash page promotional materials provided by PTC businesses. Start building your signature brand of advertisements to build your online presence and visibility in the PTC marketplace.
Promote, advertise, market to 'drive traffic' and to 'get results.'