You can manually ping new content to search engines which immediately signals them to crawl and index the web page to appear in the search engine result pages (SERP). The article discusses the importance of indexing new content for visibility and reach, highlighting Google Search Console as a useful tool for website owners. It explains the difference between pinging and indexing, with pinging offering immediate visibility and indexing offering long-term visibility. The text stresses the benefits of organic search traffic and consistent indexing for growth and online authority.